The world is rapidly changing. When we watched “Back to the Future Part II” two decades ago, we did not believe that such a thing as Augmented Reality could be really here in 2017. True, there are no hover boards on our streets yet, but all the other stuff like internet and smartphones have pretty much turned daily life upside down, haven’t they?
But those changes are not limited to the physical world – they change the way we communicate, think, organize ourselves, interact with each other… maybe even the way we feel and love. Yet we can not say if these changes will be “good” or “bad” in the long run. But as a matter of fact, they are happening.
We believe it does not hurt if some people with strong ethical guidelines take part in this virtual game as creative and proactive players. That is why ARaction will always be working on the answer to the question where digitalization, augmentation and virtualization might lead mankind in the end.