In order to create such sophisticated AR experiences, up until now comparable applications had to be programmed manually for months. With ARaction, a designer or technology-savvy person can now create complex AR presentations in space without writing a single line of code. Project development phases can thus be shortened immensely; the focus during development is on the essentials – the presented content. In addition to the software, ARaction also offers its customers a comprehensive conception and design service: the company then designs and creates the entire AR experience – from the storyboard to animated 3D models.
In addition to its tasks as a software and service provider, ARaction GmbH also wants to assume social responsibility. “Despite all our enthusiasm for new technologies, it is very important for us to take social issues into account when planning digitization. After all, digitization changes jobs and the whole of life. Entrepreneurs and politicians have the opportunity to lead the way with holistic solutions. We want to help shape the digital future of the world,” the managing director emphasizes.
The environmental conditions in the forest were certainly the greatest challenge. Constantly varying light situations, the change of seasons and the changing vegetation – all this pushes previous AR technologies to their limits. To master these challenges, our team has combined so-called ‚SLAM algorithms‘ with optical markers. With our software, we were then able to quickly create our location-based AR presentations on site and reliably place complex 3D animations in correct perspective into the area.